Creator Catalyst

News & Trends

Keep up to date with the latest headlines, trends, and innovations in the influencer marketing industry.

#FlashbackFriday: 5 Marketing Trends from the Past That Don’t Work Anymore

Remember when you had to switch channels when your favorite show went to commercial? Take a look at these other marketing trends that have since been eclipsed by creator marketing.

Ethics in Creator Partnerships: Protecting Your Brand

Ethical alignment matters more than vanity metrics. Your creator's achievements may look good on paper, but your audience is paying attention to who you partner with and what that says about your brand.

How Agencies Use AI-Powered Creator Discovery to Win Bigger Clients

If you're still manually sourcing creators for every campaign, this article is for you.

5 Ways SMBs Can Scale Creator Marketing Without an Agency

Between recruiting creators, writing briefs, tracking posts, handling contracts, and trying to measure ROI… it’s a lot. Good news: you can scale creator marketing without the agency overhead. You just need the right tools and a smarter approach.

You Don’t Need 100 Creators — You Need 1 Creator with a Plan

It’s tempting to believe you need a massive army of creators to make an impact. But here’s the truth: a single creator with the right plan can often outperform a scattered group of influencers with no strategy.

Influencer Marketing for Beauty: What’s Working in 2025

If you're a beauty marketer still relying on mass gifting or outdated PR playbooks, it's time to level up. Here's what's actually working right now.

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