The Fastest Way to Create a Campaign Brief (No Templates Needed)

Campaign briefs are one of the most time-consuming parts of creator marketing, because they’re usually built from scratch, or copied from old docs and adjusted endlessly to fit a new campaign. Chances are, you don’t need another template. But you way need a faster way to get to a clear, usable brief that creators can understand.

Here’s how the CreatorCatalyst method takes hours off your workload. 

Templates slow teams down.

First of all, templates assume every campaign looks the same. But every brief changes based on product, platform, budget, creator type, and timeline. That leads to editing sections that don’t apply, forgetting important details because they aren’t right in front of you, *overexplaining* simple things, and *underexplaining* what matters most to creators.

The CreatorCatalyst Method:

Instead of starting with a blank doc, generate a brief based on what you’re really trying to achieve.

The campaign setup asks for a small set of inputs:

• Your brand website
• Campaign goal (awareness, conversions, UGC, event promotion, etc.)
• Budget range
• Platforms and creator types
• Timeline and usage needs
  

Put the information into www.app.CreatorCatalyst.ai

The CreatorCatalyst.ai brief includes:

• Campaign overview written in plain language
• Content objectives aligned with your goal
• Key talking points without scripting creators
• Deliverables and posting requirements
• Timeline and turnaround expectations

The result feels custom because it is! Nothing is pre-filled unless it makes sense for the campaign you’re running. Also, the brief is fully editable and actually Informs the creator results you’ll get afterwards, so you can knock both discover and brief creation off your to-do list. 

Creators want to know three things quickly:

1. What the campaign is about
2. What they’re expected to deliver
3. How much creative freedom they have

The CreatorCatalyst brief is structured around those priorities. It avoids long brand histories and unnecessary marketing language. It focuses more on clarity and relevance. This makes outreach easier, too. That’s one reason teams using CreatorCatalyst.ai see higher response rates during outreach.

(We explore this more in “How to Write Outreach Messages Creators Actually Respond To.”)

How long it actually takes:

Most teams create a campaign brief in under five minutes, because the thinking happens upfront. Once you define your goal and constraints, the brief builds itself.

When you’re running multiple campaigns or responding quickly to seasonal opportunities, that extra time back is valuable. If you’ve ever delayed outreach because “the brief isn’t ready yet,” this removes that bottleneck.

The brief scales with your team.

Using a structured system ensures every campaign:

• Includes the right information
• Reflects your brand standards
• Reads as professional to creators

And because the brief lives inside the same platform as creator discovery and outreach, there’s no version confusion or file chasing. You can see how this fits into the broader workflow on creatorcatalyst.ai/product. You may never find that “better template”, but fear not, removing templates entirely is an option. If you want to stop rewriting the same document every campaign, the CreatorCatalyst method is designed to help you move from idea to outreach in minutes.

Start a free trial here: https://app.creatorcatalyst.ai/auth/create-account

Read next:

• How to Build a Full Creator Campaign in 15 Minutes With AI
  
  
• AI vs. Manual Creator Discovery: What Marketers Need to Know
  
  
• The Complete Guide to Influencer Outreach in 2025

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