Bio Checklist for Creators: What to Include

For brands, agencies, and influencer marketing platforms, your bio is often the first source of information used to decide whether to contact you. If key details are missing, you may be getting skipped without ever knowing it.

This checklist is designed to help creators optimize their profiles for influencer marketing platforms like CreatorCatalyst.ai, so you can get discovered more easily and land more brand collaborations, especially if you’re a micro-influencer still building momentum.

1. Your Email Address (As Text, Not Just a Button)

This is the most important item on the list.

Many influencer discovery tools scan bios for contact details. If your email only exists behind a “Contact” button, it may not be picked up by brand tools or marketers searching at scale.

Best practice

• Include your email address written out as text in your bio
• Use a dedicated creator email (not personal)
• Keep it simple and professional

Example: 📩 hello@yourname.com

If brands can’t find a clear way to reach you, they usually move on.

2. Your Location (City, Region, or Country)

Location matters more than many creators realize.

Brands often run campaigns that are:

• Location-specific
• Event-based
• Shipping-restricted
• Regionally targeted

If your location isn’t listed anywhere in your bio, platforms and marketers may assume you’re not a fit, even if your audience is perfect.

You don’t need your full address.
City, state, or country is enough.

Example:
📍 Austin, TX
🌍 UK

3. A Clear Description of What You Create

“Lifestyle creator” is too vague for brands looking for clarity.

Your bio should answer:

• What niche are you in?
• What type of content do you make?
• Who is your audience?

This helps influencer marketing platforms match you to relevant campaigns.

Examples:

• Skincare and ingredient education
• Fitness routines for busy professionals
• Travel content for budget-friendly trips

If a brand can’t tell what you create, you’re harder to place in a campaign.

4. Relevant Links (Linktree, Portfolio, or Media Kit)

Links add credibility and allow brands to see where else to find your content.

Useful links include:

• Linktree or Beacons page
• Media kit, in Canva
• YouTube channel
• Substack/Blog
• Amazon storefront or affiliate page

If you use a link-in-bio tool, make sure it’s:

• Updated
• Easy to scan

Brands use these links to understand your content ecosystem and past brand work.

5. Brand-Friendly Language

Your bio doesn’t need to be corporate, but it should be readable.

Avoid:

• Unicode fonts in the "Name" section
• Excessive emojis that replace words
• Aggressive disclaimers that discourage outreach

You can still have personality, of course! Just make sure a brand manager can understand you without scrolling your entire profile.

6. Optional but Helpful: Past Brand Work or Collab Signals

If you’ve worked with brands before, feel free to make it visible. This signals to brands that you’re open to collaborations and familiar with the process.

Examples:

• “Past collabs: Nike, Glossier, Canon”
• “Open to paid partnerships”
• “UGC + sponsored content”

7. Consistency Across Platforms

Across platforms, try to keep:

• The same email
• The same niche description
• Similar branding language

This makes it easier for platforms to connect your profiles and for brands to recognize you across channels.

Note for MicroInfuencers

Many micro-creators miss brand opportunities simply because their profiles aren’t optimized for discovery.

Influencer marketing platforms can't guess missing information, therefore, if your email isn’t visible, your location isn’t clear, or your niche is hard to define, you may not appear in brand searches, even if your content is strong.

This checklist exists to help creators remove those invisible barriers and make collaboration easier.

Final Checklist

Before you move on, make sure your bio includes:

• ☐ Email address written out as text
• ☐ Location (city, region, or country)
• ☐ Clear niche and content description
• ☐ Relevant links (Linktree, media kit, portfolio)
• ☐ Brand-friendly language
• ☐ Optional: collab or UGC signals

Optimizing your bio won’t guarantee brand deals, but it ensures you’re discoverable when brands are looking.

If you want to understand how brands find creators and what they look for, exploring platforms like creatorcatalyst.ai can give you insight into how discovery works from the brand side.

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