UGC Ideas for CPG Brands: 10 Creative Content Ideas for Your Next Influencer Campaign

In today’s consumer landscape, User-Generated Content (UGC) is king. For Consumer Packaged Goods (CPG) brands, leveraging influencer and creator content is essential. At CreatorCatalyst.ai, we help brands tap into the creator economy with scalable, AI-driven workflows, but great campaigns start with great ideas. So this week, we’re sharing 10 UGC content ideas that CPG brands can use to ignite awareness and drive engagement.

Whether you’re in food & beverage, personal care, or home goods, these ideas are designed to get creators—and their audiences—excited about your products.

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1. #UnboxAndReact

Ask creators to film their authentic reactions as they unbox your product. Encourage them to share tactile, sensory experiences—how the packaging feels, the smell, the texture, or taste. These moments feel real and are incredibly watchable.

Best for: New product launches, limited editions, subscription boxes. These videos tend to do best on TikTok. 

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2. #Before&After Reels

Have creators show the difference your product makes. Whether it’s a snack that powers their afternoon or a cleaning product that transforms a space, these visual contrasts are scroll-stopping and make benefits tangible.

Best for: Skincare, cleaning products, wellness snacks.

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3. Mini-Recipe Reels or Hacks

If your product is edible (or drinkable), challenge creators to show how they use it creatively. Think smoothie hacks, 3-ingredient meals, or unexpected pairings.

Example: “3 ways to use our protein bar beyond just snacking.” Or “I tried weird food combos using X Brand protein bars, and they’re lowkey delicious”

Best for: Food & beverage, supplements, pantry staples.

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4. #ADayinMyLife Integration

This is a great way to showcase a myriad of products, not just food and beverage. Invite creators to include your product naturally in a “day in the life” video. Whether it’s a morning routine with your coffee or winding down with your bath soak, it gives context and shows real-life usage.

Best for: Daily-use or lifestyle products. 

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5. #Challenges

These are scroll-stoppers and have high entertainment value. Have creators to a blind taste test and try to guess the flavor, or put their friends to the test with “If you get these questions right, you win a dozen X Brand protein bars.”

Best for: Brands with a variety of SKUs or flavor lines.

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6. “My Honest Review” Series

Authenticity is key. Encourage creators to be real—warts and all. If your product is great, their honesty builds trust. Bonus points for showing long-term results or usage over time.

Best for: Skincare, wellness, supplements, home care.

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7. Voiceover Reactions or Memes

Let creators get playful by using trending audio to highlight your product in a humorous or dramatic way. This works especially well on TikTok and Instagram Reels.

Best for: Brands with personality or bold branding.

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8. "What’s in My Bag?” or “Shelfie” Features

Get your product placed in lifestyle content. Having your item casually appear in a creator’s gym bag, kitchen shelf, or bathroom drawer reinforces brand affinity and trust.

Best for: Personal care, snacks, travel-friendly products.

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9. “Try It With Me” First Impressions

Partner with micro-influencers to test your product live or in first-use content. These videos feel raw and trustworthy—and followers love being part of the discovery process.

Best for: New brands or innovative products.

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10. UGC Giveaways

Encourage creators to host mini-giveaways where audience members must follow your brand, comment, or create their own post to enter. You’ll gain exposure and UGC at the same time.

Best for: Awareness campaigns, product sampling.

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Tips for Getting the Most from UGC:

• Click here for our blog "7 Smart Ways to Repurpose Creator Content After a Campaign"
• Give creators freedom: Loosen your brand guidelines to let their personality shine.
• Provide context: Share your product benefits and audience insights, so creators can shape a meaningful message.
• Repurpose content: Use UGC in your ads, emails, landing pages, and even product pages to build trust and boost conversions.

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Ready to Scale Your UGC Program?
CreatorCatalyst.ai helps CPG brands like yours connect with top-tier creators, automate outreach, and track performance—all in one platform. Let’s turn content into commerce.

👉 Book a demo or try it free today at CreatorCatalyst.ai

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Stay Inspired
Follow us on LinkedIn and Instagram for more UGC tips and creator marketing trends every week.

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