Top 5 Takeaways from IMS 2024: AI Innovation, Risk Reduction, & Streamlining Discovery
Blog: Top 5 Takeaways from IMS 2024: AI Innovation, Risk Reduction, & Streamlining Discovery
The creator economy is evolving rapidly, and if you're not paying attention, you might miss out on the action. At IMS 2024, our CreatorCatalyst leadership team was thrilled to join the event in New York City for our soft launch, surrounded by industry professionals from every corner of the creator ecosystem. From brands seeking better connections with creators to agencies looking for scalable solutions, and creators eager to gain industry insights, the conference offered a wealth of knowledge and trends. Here are the top five takeaways from IMS 2024:
1. AI Takes Center Stage in the Creator Economy
Across all the vibrant, branded booths, AI was the star of the show. Creator talent agencies, influencers, and brands are increasingly integrating AI into their strategies to enhance collaboration and efficiency. AI is being utilized to streamline content creation, analyze audiences, and personalize marketing efforts. Creator agencies are using AI tools to identify rising stars and match them with brands that align with their target audiences. Meanwhile, influencers are leveraging AI-driven platforms to optimize content, predict trends, and engage more effectively with their followers. Brands are also using AI to analyze influencer performance, predict campaign outcomes, and ensure that collaborations hit the mark with their intended audiences.
2. Regulation and Standardization Are Growing Concerns
One of the most pressing issues we encountered at IMS 2024 was the growing concern over regulation and standardization in influencer marketing. Regulatory bodies are increasingly scrutinizing influencer marketing, particularly when it involves "ordinary" creators who may not be trained in sales or advertising. Many brands expressed their concern about the risks associated with influencer marketing and the importance of adhering to regulatory standards. The risk of regulation has become a top priority for many attendees, reflecting a global trend where governments are recognizing the need to oversee influencer engagements to protect consumers and ensure transparency in promotional activities.
3. Risk Reduction is Becoming a Priority for Brands
Building on the theme of regulation, risk reduction emerged as a significant focus for brands at the conference. Many attendees approached our booth, sharing how crucial it has become for them to mitigate risks associated with influencer marketing. Whether it's avoiding advertising missteps or ensuring compliance with evolving regulations, brands are increasingly prioritizing risk aversion in their strategies. This shift highlights the importance of proactive measures to safeguard both consumers and brand reputations in the ever-changing digital landscape.
4. The Importance of Streamlining Discovery
As the creator economy continues to grow, the process of discovering and connecting with the right influencers has become more complex. At IMS 2024, we noticed a strong interest in tools and platforms that can streamline this discovery process. AI-driven solutions that help brands efficiently identify and connect with creators who align with their values and target audiences are in high demand. By simplifying the discovery process, brands can focus more on building meaningful partnerships that drive results.
5. Networking and Collaboration Opportunities Abound
IMS 2024 provided an excellent platform for networking and collaboration. The event was a fantastic opportunity to connect with industry leaders, meet potential collaborators, and showcase our mission as an AI-native platform that’s evolving alongside the industry. As the creator economy continues to transform, building relationships and staying connected with key players will be crucial for success.
In conclusion, IMS 2024 offered valuable insights into the future of the creator economy. From AI innovation to the growing emphasis on regulation and risk reduction, the conference highlighted the key trends and challenges that will shape the industry in the coming years. At CreatorCatalyst, we’re excited to continue innovating our product in response to these trends, helping brands and creators navigate the rapidly changing landscape with confidence.
https://influencermarketingshow.com/usa/
Photos from Hellopartner
