In this 10 minute read, you’ll learn tips for leveraging micro or nano creators for you brand:

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1. Define your goals for the campaign. 
Find greenfield opportunities, improve ROI, or build a community.
2. Lead with an Audience First Approach to Creator Discovery. 
Find your audience, then identify the creators that influence it.
3. Don’t be afraid of new, more authentic voices. 
Scale your program to more creators, test new categories.
4. Leverage AI to enhance the creator discovery experience. 
Ditch endless filters and let AI agents do the heavy lifting.
5. Look outside existing vetted creators. 
Explore new datasets, and embrace conversational search tools to expand your creator roster.
6. Take advantage of  AI and automation. 
Use modern and innovative solutions to enable your teams to scale.
7. Experiment with different compensation.
Be open to non-traditional aproaches and mutiple compensation models.

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